What’s a DIY-company to do?
Let’s face it, for better or for worse, some sort of new and cool social app, tool, or network is being dropped on the web each day. Sometimes even a few times a day. (Have you heard of GeoCities, it’s gonna be huge).
As an agency, you might have someone dedicated to checking these out and seeing if they are viable for you to use, or to help resell / educate clients on. Or, I may be totally wrong, and you may just have social media in the blood and everyone participates and actively checks into most, if not all of these shiny new toys.
But, what about the DIYers out there that just or barely are on board with Twitter and Facebook?
Everyone that has either claimed or been deemed a social media expert says that you need to listen and figure out where your customer is, plan and attack (or engage I should say). And they’re right.
Most likely your customers are out there in, and on more than just the big two. At least, those who could be your customer are out there elsewhere, but chances are they’ve never heard of you.
So how do you make time to check these daily beauties out?
I’m not sure I have an answer. As I watch the tons of news about this or that new thingamagig, I usually only absorb about 8% of it. If there’s anything I really find intriguing, I’ll setup a test account and see how it goes. Honestly though, a good amount of these just end up sitting around and sending me emails every so often saying I haven’t logged in for a bit. I have recently gotten big into @vark however, and do feel that it may stop me from Googling things–check it out if you haven’t yet.
But that’s neither here nor there. The point is, I don’t know the best way to do it, and I’m sure there is a decently good way to do this. So if you have any suggestions, please share.
